Case Study 2: The Australian
Computer Society
Image overhaul.
"The ACS wanted to revamp their image to stay relevant to their membership and grow their subscriber base. They had been working hard for their subscribers
since the days of batch catalogue, through the launch of the internet and through all the tech booms. The brief was for a broad
visual treatment, something akin opening credits of CSI."
Two TVC's were shot over two days on nine locations. The spots were shown nationally in Australia and became the visual style guide reference for all ACS’s publications, posters & web designs.
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