Sagem - Beach, Kids and Restaurant

“The challenge was to compose a flowing 15 sec commercials we could shoot quickly and all in a single shot."

The first three commercials ‘Beach’, ‘Kids’ and ‘Restaurant’, were played in France as well as nationally in Australia and New Zealand.

The stills campaign went out on the net, bus-backs, magazine, newspapers and billboards.

Sagem Art

Sagem returned with a new series of mobile phones to promote, This time small and stylish . This was also a single shot commercial, but with a bigger cast and more elaborate timing issues.

The art in the backgrounds is by Ken Done, the famed Australian artist.

As a former advertising man he waved off the red tape and allowed us to shoot in his Gallery.

Hey, Shorty, it’s your birthday.

Okay folks, one more time, this time in French.

Follow up Campaigns

This was shot in an actually Salon with real staff working on on extras in the back ground.

With the hair saloon about to open and a second commercial scheduled at another location in the afternoon work we had to work fast.

Sagem Salon

The idea of the commercial is that a brash and sassy 'Australian' young woman starts making comments about style in the French language in reaction to the style of her new french designed phone.

Sagem Footy

Their was some discussion about what code of football the characters were to be training for on the field. Rugby, League, Soccer or Australian rules?

Close observers of the commercial may notice the field actually has two sets of goals on the field. One set of goals post for Australian rules and another set for Rugby.

Special thanks to the Western Magpies Football team for running back and forth for half the night in the background. They later went on to play in the grand final on the same ground!

So what sport do we play, Again?

Good dolly work and the continuity of the background players is what helps sell the flow of action.

Each frame featuring the grass in the background was roto scoped and graded in a separate passes to give it an extra vibrant look without effecting the flesh tones.