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[<<] - Case Study 3: Sagem Mobile phones


Launch and follow up Campaigns

“I liked the challenge of composing Single shot commercials like ‘Beach’, ‘Kids’, and ‘Restaurant’. They are quite a test. You don’t have all your tricks at your disposal apart from performance. You also have to keep time up your sleeve for the product shot and music tags!

The first three commercials were played in France as well as nationally in Australia and New Zealand.

Stills were also shot and made into bus-backs, magazine ads and billboards.

[<<] Sagem Returns for a second commercial - see below for more


A new Product

Sagem came back to promote a small and stylish phone. This was also a single shot commercial, but with a bigger cast and more elaborate timing issues.

No one believed Ken Done had truly moved on from his Opera House & Harbour bridge period.
Hey, Shorty, it’s your birthday.
The loneliness of the vision split.

[<<] CINEMA 3: Sagem - Continued


Follow up Campaigns

 
 

Sagem Salon

You know you’re soaking in it?

[<<]Sagem Returns


Sagem Footy

Hurry up and wait.

Their was a great deal of confusion about what code of football they were allowed to be playing on the field.

Close observers of the commercial may notice the field actually has two sets of goals on the field. One set of goals post for Australian rules and another set for Rugby.

So what sport do we play, Again?
Yes, I noticed the background continuity is seamless with the football players.
Normally, if your phone rings on set you have to shout the crew a beer.

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