[<<] - Case Study 4: Direct Response. Finance Commercials

1. Discover home loans

CEO testimonial with re-enactment segments. This spot starts off with the traditional problem - money troubles causing stress at home between husband and wife. The solution is to Discover a home loan from you guessed it. Re-enactment scenes pepper a testimonial delivered by the the CEO.

Get used to sleeping on that couch Daddyo.

[<<] 2. Australian Mortgage Options

"The script was based on real couples I'd interviewed while researching the mortgage market. The idea was you could extend your honey moon period for five years on your loan. I decided to do something in the interview style of the film 'When Harry Met Sally' - except instead of talking about when they met - they'd be talking about their happy honeymoons."

	" The AMO wanted the phones to ring but they didn't want to erode their brand with a pushy jingle or harsh call to action. When they saw the balance we were able to strike they were over the moon. ” Although the older gentleman is an actor, that is his real wife and they describe the true story their honeymoon.