[<<] - Case Study 4: Direct Response. Finance Commercials

1. Discover home loans

This spot starts off with a couple with 'discussing' some financial problems. The solution is to re-tool their home loan. Re-enactment scenes pepper a testimonial delivered by the the CEO.

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Get used to sleeping on that couch Daddyo.
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2. Australian Mortgage Options

"The script was based on real couples I'd interviewed while researching the mortgage market. The idea was you could extend your honey moon period for five years on your loan. The client liked the interview style of the film 'When Harry Met Sally'. The difference here is that instead of talking about when they met - they discuss memories of talking their happy honeymoons."
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" The AMO wanted the phones to ring but they didn't want to erode their brand with a pushy jingle or harsh call to action. When they saw the balance we were able to strike they were over the moon. ”

Although the older gentleman had a back ground actor, next to him is his real wife and they describe the true story their honeymoon.
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[<<] 3. The Sydney Home Loan Centre

"This was an impossible script to do for the budget. But we did it anyway."
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"The SHLC are champions for small business people. They had campaigned some ideas before. This time they really wanted to bury the banks. I mean literally."
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KIM REDDIN has also directed a number of other successful commercials for financial products including; Share-market Gold, Loan Doctors, Australian Planning Service, Shopcard, Smilecity NZ, Centennial Finance, Oz Invest, Emailcash, BBX, Equity Strata finance, Westpac and Sun Corporation.

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