[<<] - Case Study 5: Community Service Announcements (CSA's)

Australian Wound Management Association.

1

If a wound isn't healing, seek help
"The D.P and I chose to shoot in the style of the exact style of some of the great observational film makers by using an AATON super 16mm camera and restricting ourselves to using only the zoom lens.
We had sixteen story boarded frames, with two segments of on-screen dialogue, over a number of locations, to nail in one day. The main talent is an experienced emergency nurse, who literally thrived under pressure. We got the shots and him to the airport with five whole minutes to spare!"

 
1
1
 1
Ouch my arm!
'G' Rated gore
Who is this man?

 

This CSA was scheduled to be screened on 72 stations across Australia was seen by upwards of 3 million viewers.

Others Community service Announcements Kim has worked on recently include spots for – The Royal Women’s Hospital Foundation, The Australian Prostate Foundation ( Staring Angry Anderson from Rose Tattoo), The Institute of Sports Medicine Australia,Pharmacy Guild of Australi and The Indigenous Communities Volunteers.

Reviews

“Got your spot, pretty edgy for what could have been a really disgusting add that would piss people off, But in fact it works well, Just the right amount of stress to make you notice.”

Marco Pinesi, International TVC Director.

“Like the little “seven” editing touches.”

David Perryman National Creative Director/Partner Now Response

[next]