[<<] - Case Study 5: Community Service
Announcements (CSA's)
Australian Wound Management Association.
|
If a wound isn't healing, seek help |
'The D.P and I chose to shoot in the style of the great observational film makers by
using an AATON super 16mm camera and restricting ourselves to using only the zoom lens. We had sixteen story boarded frames, with
two segments of on-screen dialogue, over a number of locations, to nail in one day. No prisoners. I was bit worried we were running
the risk of exhausting the main talent with our relentless pace – but TAL is an experienced nurse, He literally thrived under
pressure. We even got him to the airport with five whole minutes to spare!” |
 |
|
 |
Ouch my arm! |
'G' Rated gore |
Who is this man? |
This CSA was scheduled to be screened on 72 stations across Australia was seen by upwards of 3 million viewers.
Others Community service Announcements Kim has worked on recently include spots for – The Royal Women’s Hospital Foundation,
The Australian Prostate Foundation ( Staring Angry Anderson from Rose Tattoo), The Institute of Sports Medicine Australia and The Indigenous
Communities Volunteers.
Reviews
“Got Ur spot, pretty edgy for what could have been a really disgusting add that would piss people off, but
in fact it works well, just the right amount of stress to make u notice.”
Marco Pinesi, International TVC Director.
“Like the little “seven” editing touches.”
David Perryman National Creative Director/Partner Now Response
[next]
See international showreel section for this commercial.
|
