[<<] - Case Study 7: Day Time Screenings. Big Brand

3. The magic number.

‘Four' variations for each presenter based commercial for six states.

'This was a 90 second segment from the world of '3'. We created some back drops with our art director that were in keeping with 3's on going campaign and found a fresh presenter to make their pitch.

''3' have very specific brand guidelines. By creating mock ups of our proposed sets in photo shop using shots of props we knew we had available we were able to get approval and keep all the money up on screen.'

'The best compliment is to keep coming back. We did a three whole series of commercials for 3 after this.'